Four Steps to Open a Business Bank Account

In today’s market, companies need someone to serve as back-up should they encounter economic hardships. Whether the business is large or small, a veteran company or a business newbie, the best way to get ensure financial backing is to acquire a business bank account. These accounts serve to keep personal and business finances separate and are an important part in establishing a financial relationship that will help your company grow and succeed. There are several factors to consider before opening a business account and each step should be well-researched and investigated before final decisions are reached; with the right financial institution as a business “partner,” a fitting foundation is established that will allow the company to prosper.

Evaluate Financial Institutions

Most business owners typically have their business accounts with the same bank as their personal accounts. Although this is convenient, unless the institution offers some type of interest rate reduction, or other incentives, this often is not the most beneficial option available. Compare the financial institutions in your area to determine which best fits your company; some things to consider are:

1. Multiple Accounts – If opening more than one account, or if you choose to use the same bank for both personal and business accounts, look into special rates and discounts; some institutions offer relationship pricing that can add up to big savings.

2. Fee Structures – Not all banks charge the same rates for the same services.

3. Additional Products/Services – Business debit cards, on-line statements, courier services, and automatic bill pay options are not necessarily included; be sure to ask if these options are built-in or are available at further costs.

Compare Business Bank Accounts

Financial institutions typically offer numerous forms of business accounts that accommodate various business needs. Starter companies benefit from small business accounts that do not accrue interest but require a low minimum balance whereas larger companies require a more complex account to meet its specialized needs. This step can get quite confusing so it’s often profitable to contact a customer service representative at each institution and schedule appointments to discuss how each bank can best benefit your company.

Don’t Forget the Paperwork

Yes, the bane of every business’s existence – paperwork; a necessary evil to establish any account. This step can be disheartening since each financial institution requires different types and amounts of credible paperwork to open a business bank account. Contact your chosen financial institution to determine precisely what information is needed and in what form it is accepted. Generally speaking, most financial institutions require:

1. Previous year’s business tax forms (if applicable)
2. Previous bank statements (if applicable)
3. Business EIN number
4. Owner’s social security number
5. Maintain the Account

Many business owners forgo this last step, but it is crucial to maintain a solid relationship with your financial institution. Keep the account in good standing by checking activity and balances daily and by paying any accrued fees in a timely manner. Contact a bank representative immediately with any questions or if you notice suspicious activity. A healthy relationship with your financial institution will open the door to additional resources in the future (i.e. business credit cards, payment processing options, loan opportunities).

At the end of the day, a strong relationship between your company and its financial institution is vital to keep your company afloat. The business bank account you choose should provide a stable foundation that allows for growth and expansion opportunities.

Small Business Marketing FAQs

What is a small business? The government has introduced certain criteria including the number of employees, annual receipts, affiliates and other applicable factors to identify a small business. It can be quickly determined by using SBA’s NAICS (North American Industry Classification System) Lookup. Enter the business description; NAICS will locate the business type in the resulting table.

What is marketing? Marketing refers to the commercial processes involved in promoting, selling and distributing a product or service.

What does marketing involve? Marketing is an organizing tool. The four basic aspects of marketing include the four Ps such as product, price, promote and provide. It involves market research, formulating strategy and selling based on two important principles. The first principle states that all company policies and activities should be directed toward satisfying customer needs. The second is that profitable sales volume is more important than maximum sales volume.

What is marketing strategy? Marketing strategy is the summary of the marketing goals. It is the formulation of the methods used to achieve the marketing objective.

What are the major constraints for small business marketing? The major constraints for small business marketing include budget limitations, lack of adequate resources and tough competition.

What are the important collateral marketing materials? Collateral marketing materials consist of printed marketing materials. They include brochures, business cards and news letters.

What is the importance of advertising in small business marketing? Advertising plays an important role in small business marketing. It helps to influence people with attractive marketing materials such as banners, sign boards, magazine and directory ads as well as trade booth displays.

Ingredients of Small Business Marketing

A business may be small, but the efforts of operating it is not. Small business owners often wear many hats – financing, product development, marketing, sales and customer support. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget. Marketing a small business should not be limited to a single channel because of the size of your business. Customers will always go through the three phases of a purchasing decision making: 1) aware of the products or services, 2) collecting enough information before the purchase, 3) and action of purchasing. The ingredients of effective small business marketing provides the information they need at each stage of a purchasing process.

Reach the Customers

Most small businesses target local market. Your business, of course, should be listed on local phone directories. Ads on local newspapers and flyers will bring you business from your local communities as well. Distributing business cards is always one of the most popular and inexpensive ways for small business owners to market or advertise their services and products. For instance, some landscaping companies distribute business cards door-to-door in newly constructed communities. If your services involves with artistic design (interior design, web design etc.), color business cards or custom business cards are more effective. They show the artistic tastes of the designers.

Provide Information About Your Products and Services

Awareness of a product or service is the start-point for customers to make a purchase. They will further research and compare similar services or products before they make contact for possible purchase. Now that you need a brochure or a website to present your business with product details, testimonials etc.. If business card design makes a good first impression, brochure design and brochure printing (or booklet printing if you prefer) are effective for converting leads into sales. Brochures that you send out will get more attention if you enclose a personal note with personal touch to introduce yourself and your company. A professional Web site serves as an online brochure to promote your products or service so that the prospects can get the information about your business 365 days a year and 24 hours a day. Affordable Web hosting costs as little as $25-$50 a year.

Call for Action

Once customers have made up of their mind to purchase your services or products. The brochure or the website should offer clear direction for further actions. The advantage of a website over brochure is that you are able to update as frequently as you want, offer discount or incentives for customers who make purchase in a certain timeframe. When they’re ready, a transaction is just a few clicks on a website powered with online shopping carts.

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